Archive for February, 2009

Day Night Pricing….

Tuesday, February 17th, 2009

A new but not so new trend seem to be developing in the Cross Road area, the concept of day versus night time prices.

Total (Worldtron) and the neighbouring Texaco( beside Burger King) seems to have implemented this practice. The day time prices are a litte lower than the night time prices. CVM TV had carried this report some time ago. From a business point of view this can be viewed as fair but consumers need to be aware that such a policy is in place.

Should these stations be made to alert customers to peak and off peaking pricing? I think so. imagine a customer seeing a price in the evening and deciding to stop by later and purchase. Unconsicuously the previus price would now be onthe persons mind when the make a stop in the night to fill.

It also means that consumers have got to be more aware of what’s happening around them, but the stations need to advise the customers that this is the policy.

What do you think? Do you know of any other stations practicing this.